Ever notice how much children squint while outdoors? Squinting is a natural way for children to protect their eyes from the sun’s harmful rays. The same solar rays that damage your child’s eyes have the highest energy and also cause the eyes to hurt (eye strain). Instinctively, children squint to reduce this strain and discomfort.

Have you ever tried to squint for a while? In order to squint, it requires that virtually every muscle in the eyelids and face surrounding the eyes are working. After about five minutes or so, you will be so tired of squinting that your face will begin to ache and you will either quit squinting or your face muscles will stop squinting for you. They simply give out. Either way, squinting is not a very good solution for protecting either your or your children’s eyes.

The Eskimos discovered this hundreds of years ago, long before sunglasses were invented. Walking around all day on snow-covered ground, with nearly double the amount of solar radiation striking their eyes, the Eskimos soon learned that without some eye protection that they could develop snow blindness (keratitis) and over longer periods, cataracts. Squinting all day was not an option, so they covered their eyes with bone or wood with thin slits cut in them to allow vision. These devices were like squinting without using their eye muscles, yet allowed them to see to get around.

Please don’t try this at home, because the peripheral vision while wearing Eskimo glasses is terrible. You can’t possibly drive a car safely with them. Use good sunglasses instead. The point is that with good sunglasses, children should not need to squint either. That is why we developed Frubi Shades.

Small adult-style sunglasses simply don’t work for children. Hard plastic frames usually slide right off a child’s tiny nose. By the time Mom puts them on and turns around, they are broken, lost or scratched (or all three). Frubi Shades are soft comfortable and with the Velcro strap, they stay put. That means great protection and no more squinting for your child!

Best of all is that kids really like to wear them. With Frubi Shades, they look like Super Heroes! But when they are wearing them, you will be the real hero.

Keep the vision!

Gary, Renee and Frubi

We are so pleased you will be protecting the eyes
of the children you love with Frubi® Shades!

Here are some tips to help teach your child to wear Frubi® Shades.

Wearing Frubi® Shades, just like wearing sunscreen or fastening a seat belt, is a learned phenomenon. Kids learn fast, but if you don’t teach them to wear children’s sunglasses, they will never learn. Here are some of our suggestions on how you can get your child to love wearing Frubi® Shades.

1) When you first put Frubi® Shades on your child they should be in the sun - not indoors.

2) Give your child a toy or something to hold in their hands while you are putting on the Frubi® Shades.

3) Make sure the ULTRAGUARD® lenses on the Frubi® Shades are clean. If not, clean them with a lens cleaner and soft cloth. If you don’t have lens cleaner, soap and water will do. Just don’t dry them with an abrasive paper towel.

4) Center the Frubi® Shades so the nosepiece rests on the tiny bridge of the nose and the temple straps above the ears. Adjust the Velcro strap to be just tight enough so that they don’t slip down, but not tighter. If they are too snug a tiny red spot from the nosepiece may appear.

5) Frubi® Shades have some stretch so if your child is moving too much pre-Velcro the Frubi® Shades and then slip them over the child’s head. Adjust if necessary.

6) It is normal, especially for infants, to try to pull the Frubi® Shades off at first. But the more you put them back on and encourage them to wear them, the easier it gets. Start your child as young as possible. Remember that wearing Frubi® Shades for 5 minutes the first time is wonderful. It’s a new experience so build the time up gradually.

We hope these tips will help you get your child comfortable with Frubi® Shades soft protective eyewear for kids.